About Federal Hill Trading Company

Federal Hill Trading Company was formed in 1995 as the exclusive North American agent for the Cunifer rust-proof brake line. Since its founding, Federal Hill has added a number of manufacturers and specialty parts to its product line to provide hard to find tubing and brake line fittings in small quantities for manufacturers, R&D and automotive repair professionals throughout the U.S. The company has seen tremendous growth in this niche/specialty market. An early adopter of the internet and its capabilities, Federal Hill quickly established an online presence to serve its wholesale customers.

Industry

Communications Technology

The Challenge

While Federal Hill had been serving its wholesale customers online all along, in 2006 the company realized that it was missing out on a tremendous opportunity for growth – serving and fulfilling end user retail customers on the web. Concurrently, Federal Hill realized that they needed to automate one of their most important business processes—ordering and inventory. The company had been manually fulfilling orders via the phone, and manually tracking inventory and orders in their accounting software—QuickBooks. Errors were common.

The Network Solutions® Difference

Federal Hill decided that it needed an e-commerce solution that could provide them with many factors—security, search engine optimization, reliability, customer service, and a brand name that they could trust. In addition, the e-commerce solution needed to be able to easily integrate with QuickBooks.

Federal Hill has been a Network Solutions customer since 1995, and after researching other Web solutions providers, decided to continue working with Network Solutions. They felt that the Network Solutions Standard E-Commerce Web Hosting Solutions met all of their criteria—it is extremely easy to use, affordable and from a reliable provider who Federal Hill has come to trust over the years. In addition, the integration of the E-Commerce solution with QuickBooks was easy to set up and is very straightforward. It has saved them countless hours of time and reduced Federal Hill’s manual errors.

The Solution

Federal Hill has successfully penetrated the retail space very quickly. In the past three months since launching their online presence, they are experiencing a 100% growth rate in revenue attributable to their online storefront. In addition, the integration with QuickBooks has reduced the amount of time they have to spend reconciling systems and overall bookkeeping. They now have more time to spend on growing their business.